SWA Diamonds is a leading ornament manufacturer from Kerala which has been in news for bagging Guinness World Record for the most number of diamond studs in one ring. The ring named ‘The Touch of Ami’ has 24,679 studs and surpassed previous record of a ring with 12,638 diamonds.
With international media including Fox Business, CNN and Washington Examiner widely covering Guinness World Record achievement, SWA Diamonds has showcased Indian diamond artisan’s skills and also upheld pride of India before the world.
SWA, is the brand owned and manufactured by CAPESTONE which entered the ornament manufacturing business in 2012 by manufacturing machine made chains and other jewellery. In 2011, SWA introduced diamond studded jewellery in 18k gold under the brand name ‘Mugal Diamonde’ and also launched platinum jewellery which were huge success. CAPESTONE now supplies gold and diamond jewellery to more than 600 retail jewellers in South India. We offer diamond ornaments at affordable prices. The plan is to make our products available across the length and breadth of the country. Our objective is to make diamond jewellery accessible and affordable among common people of the country.
Our objective is to achieve the target of 200 stores in Kerala by the end of 2022 and plans to have a combination of own stores franchise network of achieve a retail stores target of 1000 stores across South India by 2023.
SWA’s commitment to crafting extraordinary includes traditional, contemporary and fashionable designs in 18k yellow gold, white gold, rose gold and in platinum. Our collections include lady’s rings, gent’s rings, couple band, nose pins, bracelets, bangles, earrings, half bangles, navaratnam, necklaces, pendants, mangalsutras, kids jewellery and solitaire collections. Our products start from Rs 5000 to 6,00,000. All our products are IGI certified and BIS hallmarked.
Under after sale service, life time repair warranty, life time buy back policy and life time insurance are offered on diamonds. Besides 24X7 customer support, we offer buyback and exchange facility at any SWA outlets.
SWA DIAMONDS is uniquely qualified to succeed due to the following reasons: